We place emerging CPG brands in independent New York stores and track what sells. In twelve weeks, you'll know how your product performs across real retail environments.
Emerging brands shouldn't have to guess their way into retail.
Counterpart gives you a practical way to learn: put your product in real independent stores, see what customers buy, and use the results to decide what comes next.
Spend twelve weeks in independent New York stores and see what sells by location, week, and product. You'll come away knowing where your product connects and where it doesn't.
Explore the brand programOffer the emerging products your customers already seek out. Use your own shelf or choose one of ours. We manage inventory and merchandising; you pay only for what sells.
See the managed shelfIt's not a pop-up or a sampling table. It's a considered display, stocked and merchandised by our team, placed where customers naturally browse and buy.
Each shelf carries a small, curated assortment. That makes the experience better for shoppers and gives brands a clearer view of what sells.
It's a focused twelve-week test with a clear beginning, end, and set of results.
Tell us what you make and where you are in your growth journey.
We match, place, and merchandise your products across the network.
Follow weekly sales by store and product in your portal.
See where your product performs well and use what you've learned to plan what's next.
Brands often enter large retail and distribution relationships before they know where their product performs well, or whether it moves at all.
Counterpart helps you learn first. You'll see how the product performs, where it connects, and what you may want to change before taking the next step.