01
No upfront cost
There is no participation fee and you don't purchase inventory upfront.
For cafés and independent retailers
More to discover.
More margin to keep.
Give customers the emerging products they're already buying elsewhere. We manage the shelf on consignment, so you can add sales without adding another job for your team.
Apply for Cohort 1A fully managed shelf
Additional profit, without additional effort.
02
We manage the shelf
We provide the fixture and products, then handle merchandising and replenishment.
03
You keep the margin
Customers purchase through your register. You pay only for what sells and keep the retail margin.
Use your shelf or ours
Designed to work with your space.
Already have the right shelf? We'll stock it. Need one? Choose from our fixture selection at no cost. There is no Counterpart branding on the shelf, so the display feels like part of your café.
How it works
Your register. Our inventory and support.
01
Choose a setup
Use your existing shelf or select a fixture from us at no cost.
02
We stock it
We curate, deliver, merchandise, and replenish the products.
03
Customers buy
Your team rings each purchase through the register you already use.
04
You earn margin
We invoice only for products sold. You keep the retail margin.
NYC Cohort 1 · Fall 2026
Bring a managed shelf to your café.
Tell us about your shop and space. We'll follow up about fit and setup.
Coming soon
A fully managed food program.
Chef-made meals and snacks delivered to your counter. We're looking for early partners in NYC.